Twitter Account Analysis @JessicaKRoy

Jessica Roy, @JessicaKRoy, editor of @TIMENewsfeed and reporter at @TIME

1.      The goal of her account is definitely to both inform and entertain her audience at the same time.  She often posts links to articles on comical things like this. 

Often when she posts a link, she will also tweet a short sentence about her response after reading it, often a funny response. I think her overall goal is definitely to spark conversation about things she finds interesting and others will too.

2.      Jessica is definitely updating the account herself, and I can deduce this because it’s very personal.  She tells a lot about herself in a funny manner, but she says thing that no one else would say about her, there would be no point to that. She updates it very often, too.  She has tweeted over 22,000 times.

3.      The tone is not very serious; it’s very light and funny. I feel like I can relate to the way she is tweeting. For example, “how the hell is my hair supposed to look good on a day like this”

4.      Jessica’s account is definitely very conversational.  She often posts things that ask her followers to respond and they do—and she will go back and forth with a follower, having a conversation on twitter with someone.

5.      To improve, I would say that for her job as a reporter, some of the words she posts are inappropriate, but it seems to me that what is deduced as professional is very blurred as of late with reporter’s twitter accounts.  To improve, maybe she shouldn’t reveal so much about her personally, but I think this makes her account funny and easy to relate to.

6.      She includes links quite often, and I really enjoy them.  Her links range from dating to food to anything, really.  I think her interests are similar to mine and her links always make me laugh or they inform me about something I wasn’t aware of.

7.      Her links always fall under things she writes about—mainly topics that young adults find appealing—sex, dating, food, etc. What she writes about is quite broad, so her links are generally just really funny and interesting, best put.